Global Passenger Vehicle Infotainment Tracker, Q1 2026
Overview:
This comprehensive quarterly market intelligence report that provides valuable insights into the evolution of infotainment systems over recent years, highlighting new features introduced by OEMs to enhance the driver and passenger experience. The tracker provides a structured, brand-level view of automakers' digital cockpit features and related volumes. Infotainment has become one of the core differentiators which influences the consumer before buying a vehicle. As the industry is slowly transitioning towards software-defined vehicle (SDV) era, consumers are much more concerned about their vehicle features, connectivity, and reliability towards safety.
What the Full Report Will Cover:
The report provides data that shows changes in infotainment system offerings across various powertrain types (ICE, MHEV, HEV, PHEV, BEV, FCEV, EREV). Key features covered include instrument cluster and center infotainment specifications, such as display type, frontplane details, touchscreen functionality, display size, and cluster type. Additionally, the report includes information on smartphone projection solutions (Android Auto, Apple CarPlay) and the availability of heads-up displays (HUDs). The data in this update is for the period Q1 2024 to Q1 2026. This dataset is updated quarterly for continuous tracking and analysis.
The report provides data for several types of companies in the automotive market or those with an interest in it, including automotive Tier-1 and Tier-2 suppliers, investors, and IP licensing firms, among others.
Key Questions the Report Answers:
- What is the overall market share of Infotainment suppliers globally as well as regionally?
- Which Auto OEMs use whose Infotainment unit in their vehicle at the brand level?
- Which Vehicle price band is most preferred by OEM brands for different regions?
- What instrument cluster size or center infotainment display size is in trend for different OEMs?
- How is the OLED or MiniLED frontplane type entering the different markets, and which OEMs are currently focusing on improving the display quality?
- How the touchscreen market is dominating the center infotainment display type.
- Which In-car Assistant system is used by which OEM brand?
- Which Auto OEMs have a standard or Optional HUD system in the vehicle?
- Which Auto Group is leading in the global as well as the regional market in terms of sales?
Published Date: July 2026
Category
Industry
Automotive
Service
Digital Cockpit, Digital Cockpit
Report Type
Report
Time Period
Quarterly
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Author
Greg Basich
As Associate Director at Counterpoint Research, Greg Basich focuses on the automotive industry. Prior to joining Counterpoint Research, Greg worked at TechInsights and Strategy Analytics for a combined 11 years, providing market intelligence and advisory services to companies in the automotive electronics market and related verticals. Prior to his career as an analyst, Greg was a business-to-business journalist at Bobit Business Media for 13 years, focused on automotive interiors, aftermarket electronics, and the fleet market. Greg holds a bachelor’s degree in economics from the University of California, San Diego.
Manoj Biswas
Manoj Biswas is a Research Associate at Counterpoint Market Research, based in Kolkata, India. He is a part of the Automotive Research team, exploring the various segments of Smart Automotive and mainly focusing on Digital Cockpit. Manoj holds a master’s degree in Electrical Engineering specializing in Integrated Energy System from the National Institute of Technology, Agartala.