Report

China E-commerce Channel Smartphone Market Analysis H1 2021

September 14, 2021

Overview:

The Chinese E-commerce channel is essential to all the smartphone OEMs today. This report tracks the trend of the China smartphone internet retail sales. And it also provides a full overview of the current channel matrics and trends.

Table of Contents:

Executive Summary
China Smartphone Internet Retail Analysis
- China Smartphone Channel Movements: Traditional Retail vs Internet Retail
- China Smartphone Internet Retail Sales Trend – Market size
- China Smartphone E-commerce Market: Trends at Different Platforms
- China Market Smartphone OEMs’ Internet Retail Sales
- Showcase, Xiaomi, HONOR, and Apple
China E-commerce Market Mapping
- China E-commerce Evolution
- E-commerce Brands Matrix
- Own Online Platforms Bring Alternative Source of Revenue
- Case Study – Livestream Sales
- 2021 and Beyond: Smartphone Brand E-commerce Trends
- China Smartphone Channel Movements: Traditional Retail vs Internet Retail Forecast

Number of Pages: 25
Published Date: September 2021

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Author

Ivan Lam

Ivan is a Senior Research Analyst at Counterpoint Research, based in Hong Kong. He has more than 15 years of experience, with a major focus on mobile and network devices. He has spent years in Southeast Asia markets working in business development, brand management, and channel management. In addition to his expertise in Southeast Asia, he is also well connected with the ODM and OEM sectors. Prior to joining Counterpoint Research, Ivan served at TCL Communication, KaiOS Technologies Inc., and Wiko Mobile, mainly leading business development, go-to-market strategy, and strategic planning. Ivan holds a Master's degree in Business Administration from the Hong Kong University of Science and Technology.

Mengmeng Zhang

Mengmeng Zhang is a Senior Research Analyst who is tracking Mobile and Telecom at Counterpoint Research.