Meet Counterpoint Research at Apple's Surprise and Shine Event
Our VP of Research, Neil Shah, will be attending Apple’s "Surprise and Shine" event at Apple Park in Cupertino, California. At the event, Apple is expected to unveil its first-ever, highly anticipated foldable iPhone alongside the iPhone 18 Pro series, potentially marking a major new chapter in Apple’s product strategy and the broader premium smartphone market.
Schedule a meeting with Neil to understand how the smartphone market is shaping up amid declining global volumes, continued premiumization, and rising component costs that are pushing smartphone prices higher.
Date: September 9th, 2026
Time: 10:00 AM (PT)
Venue: Apple Park, Cupertino, CA
Learn more about the event here.
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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.