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The iPhone Air is Apple’s attempt to make smartphones exciting again

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September 9, 2025

 Counterpoint Research, another major firm that tracks global smartphone shipments, also reported that the smartphone market saw eight consecutive quarters of decline in 2023.

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Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer