Overview:
Noise (Nexxbase Marketing) was the largest smartwatch brand in the Indian market with 28.5% share in Q2 2023. The brand is gradually taking steps to increase its presence in the TWS category with 7% market share in Q2 2023. In this report, we deep dive into Noise's business strategy, market & channel performance by shipments & ASP, along with revenue & profit analysis for it's key product segments. Additionally, this report includes company's notable milestones, partnerships over the years, importance of company's affiliate program and key celebrity endorsements.
Table of contents:
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Category
Industry
Emerging technologies
Service
Report Type
Report
Time period
Quarterly
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Author
Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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