About
Semiconductor Professional
Counterpoint provides detailed sales information, trends and strategies of more than 100 OEM brands
across 50 countries in terms of different price tiers and technological specifications.
The Challenge
A top global component manufacturer has a major design win with its main client, a top-ranking smartphone OEM. But the deal is not profitable as it is facing problems with the production plans for the client. Component orders are frequently changing and sometimes even canceled after the initial batch is delivered.
- Why are the orders falling short of expectation?
- How can the forecasting be improved?
Our Approach
Further enquiries revealed that the smartphone OEM had not been providing accurate information on the sales of different models. Production, sell-in shipments and sell-through sales are all different numbers. We tracked down the actual sell-through of each model where the component was being used and calculated the inventory levels of the models and smartphone brand. The sell-through of the main model was reaching only 30% of the production level and 50% of the sell-in even after two months of sales. This was a sign of a major flop. We warned the component manufacturer of a possible cancellation of orders and sure enough, the second batch of components was cancelled in the following month. We helped this global component manufacturer understand and accurately forecast the sales of a key flagship smartphone model.
This was through our understanding of 5,000+ models sold in 50+ countries, tracked on a monthly basis.
Mobile Operators
Many mobile operators come to us for consulting on their procurement strategies.
We combine our detailed and constantly updated mobile device sales database
with our comprehensive specification database to provide accurate projections for the future.
The Challenge
A major mobile operator has plans to launch a first-of-its-kind technology in the market ahead of competitors.
- It needs help to find a market for this new technology
- It also needs a strong market message and launch pad
Our Approach
Our experts who have been dealing with technology, applications and services in the mobile industry provided a detailed report of previous such cases in the industry.
A rigorous examination of data and a series of interviews led to the most obvious opportunities. After sizing the market opportunity, a long-term plan was created. A major international event was chosen as the launch pad for a marketing campaign. The plan proved to be successful.
Smartphone professional
Get insights that help you make strategic decisions and tackle operational issues.
Our detailed information and analysis will help you neutralize threats and take advantage of future opportunities.
The Challenge
A new company has entered the smartphone market with the aim to reach the top 10 in just a handful of years.
- Which markets should the company prioritize with which features?
- How will it address any gap in the market?
Our Approach
Rapid adaptation to new technologies and competitor marketing was needed.
We recommended an ongoing annual support service as the market was too dynamic for a one-time solution. We provided a short-term plan as well as a long-term overview of the market trends after going through a scan of 40 countries around the world and analyzing the sales trends of tens of thousands of smartphone models. With all this support, the client was able to sail onward with assurance.
Software and services
We track major stakeholders’ KPIs with market sizing and trend and competitive analysis for specific ecosystems.
Different ecosystems we track include location, component, service providers, mobile commerce and more.
1The Challenge
This automotive software company had problems deciding how to prioritize device testing and which markets to target first.
Our Approach
We provided detailed sales information by model across a number of countries. This enabled the automotive software company to prioritize conformance testing of the most relevant smartphone models in each market. Ultimately, this resulted in the company streamlining its testing and product development procedures.
2The Challenge
This software company was a spinoff of a large multinational and had a finished software product but not a business model. It needed a clear proposition and clients to guarantee its continuous growth momentum.
Our Approach
We examined the core competencies of the software and made an objective assessment. The issues lay in other areas, where we recommended partnerships to build an ecosystem and platform-based approach. In the end, we made real business cases by facilitating meetings with potential partners and overseeing the execution process.
Consulting
We have supported many organizations from across the value-chain and delivered immediately applicable advice and guidance that have delivered positive, actionable results, every time.
Leading
Mobile Operator
Counterpoint provided a detailed analysis of different smartphone distribution structures across the world. The client was able to understand the likely ramifications of a change to the regulations surrounding subsidies and take action accordingly.
Leading
Location Platform
and Maps Provider
Counterpoint provided a detailed research and analysis of the location ecosystem – tracking the performance, KPIs, partnerships and application segmentation of location platform providers globally and regionally. The client used our analysis to understand the key players, trends and opportunities in the growing location ecosystem as location is a key metric that adds context to the data in this world with ever-increasing mobility.
Leading
Smartphone Brand
Counterpoint provided detailed sales information, trends and strategies of more than 100 OEM brands across 50 countries in terms of different price tiers, technology specifications and more to better understand the competitive landscape, and performance at the global as well as the individual market level. This key set of reports helped the brand make tactical and strategic decisions to maintain its leadership position in different markets.
