India Neckband Q1 2023 Market Analysis

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Jun 30, 2023

Overview:

India’s neckband market shipments grew 4% YoY in Q1 2023, according to the latest research from Counterpoint’s IoT Service. More new brands in entry-level price band, rising annual user base, and affordable offerings were the key growth drivers. Indian consumers have started preferring Truly Wireless Stereo (TWS) devices over neckbands, especially due to their sleek design, newly added features and affordable prices. The demand for neckbands is still strong in the Indian neckband as many consumers use neckbands as a secondary device that is affordable, ideal for longer usage and suitable for running, workout and travelling. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecasts.

Table of Contents:

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Category

Industry

IoT

Report Type

Report

Author

Anshika Jain

Anshika is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 10 years of work experience in market research and business intelligence field. She led various research and consulting projects for multiple sectors including BFSI and Telecom. Apart from this, she also has key client handling experience with leading MNCs. She holds a Master's in Business Administration from IMT Ghaziabad, specializing in Finance; and a Bachelor's degree in Economics from Hansraj College, Delhi University.

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