Overview:
India’s neckband market shipments grew 4% YoY in Q1 2023, according to the latest research from Counterpoint’s IoT Service. More new brands in entry-level price band, rising annual user base, and affordable offerings were the key growth drivers. Indian consumers have started preferring Truly Wireless Stereo (TWS) devices over neckbands, especially due to their sleek design, newly added features and affordable prices. The demand for neckbands is still strong in the Indian neckband as many consumers use neckbands as a secondary device that is affordable, ideal for longer usage and suitable for running, workout and travelling. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecasts.
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Author
Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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