Overview:
India TWS shipments registered 69% YoY growth and 13% QoQ decline in Q1 2023. Rising penetration in affordable price bands, multiple new launches in entry-level and mid-level TWS, and rising TWS user base are the key factors for the growth. India’s TWS market continues to show phenomenal growth in the coming quarters because of the availability of low-priced new TWS devices with the latest features and functionalities like improved noise cancellation features, minimalistic designs, and low-latency modes for gaming. Indian brands grew 82% YoY in Q1 2023 driven by boAt, Boult Audio, Noise, Mivi, Ptron, and Wings. Domestic manufacturing saw rapid growth, contributing 44% of the total shipments in Q1 2023. In this report, we have analyzed this market in detail covering brand strategy, price band analysis, market drivers along with forecasts.
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Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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