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Overview:
India TWS shipments registered 69% YoY growth and 13% QoQ decline in Q1 2023. Rising penetration in affordable price bands, multiple new launches in entry-level and mid-level TWS, and rising TWS user base are the key factors for the growth. India’s TWS market continues to show phenomenal growth in the coming quarters because of the availability of low-priced new TWS devices with the latest features and functionalities like improved noise cancellation features, minimalistic designs, and low-latency modes for gaming. Indian brands grew 82% YoY in Q1 2023 driven by boAt, Boult Audio, Noise, Mivi, Ptron, and Wings. Domestic manufacturing saw rapid growth, contributing 44% of the total shipments in Q1 2023. In this report, we have analyzed this market in detail covering brand strategy, price band analysis, market drivers along with forecasts.
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Summary
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Published
Jun 30, 2023
Author
Anshika Jain
Anshika is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 10 years of work experience in market research and business intelligence field. She led various research and consulting projects for multiple sectors including BFSI and Telecom. Apart from this, she also has key client handling experience with leading MNCs. She holds a Master's in Business Administration from IMT Ghaziabad, specializing in Finance; and a Bachelor's degree in Economics from Hansraj College, Delhi University.
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