Overview:
The latest research from Counterpoint’s IoT service reveals that India’s TWS (True Wireless Stereo earbuds) shipments saw 56% YoY growth in Q1 2023. boAt grew 59% YoY to mark its tenth consecutive quarter of lead in Q1 2023, while Boult Audio stood second for the second consecutive quarter with an 12% share. India brands captured a record 77% share driven by boAt, Boult Audio, Mivi, Ptron and Noise. The INR 1,000-INR 2,000 retail price band (or around $13-$25) continued to fuel the TWS demand in India during Q1 2023 with a share of 70% in the overall shipments. This report analyses the shipments of TWS splitting them on ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.
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Author
Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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