Verizon starts Q1 2024 with high expectations for consumer phone business, FWA growth and C-band expansion
Overview: Verizon announced is Q1 2024 performance on April 22nd, 2024. Service revenue continued growing due to FWA revenue increases and wireless service pricing actions, while equipment revenue was down, predominantly due to lower upgrade volumes. MyPlan subscribers and streaming bundles were highlighted again as revenue drivers. It projects to have positive consumer postpaid phone net-adds this year. C-Band momentum and FWA subscriber growth are the other two major highlights for Verizon. In 2024, we expect Verizon’s new prepaid leadership team to focus on boosting brick and mortar presence of Total by Verizon stores and making Visible its online competitor in the prepaid space. This report analyzes Verizon’s mobile and broadband segments noting emerging strategies and the impacts of promotions in Q1. Table of Contents:
- Key Takeaways
- Postpaid Performance
- Prepaid Performance
- Weekly Promotions
- FWA
- 2024 Outlook
Number of pages: 29 Publication date: April 2024
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Maurice Klaehne
Maurice Klaehne is a Senior Analyst with Counterpoint Technology Market Research, based out of Boston, USA. He has spent more than five years working as a market researcher and strategy consultant heavily focused on emerging markets and uncovering new growth opportunities for his clients which include business service, CPG, healthcare, and life science companies. Maurice holds a Master's in International Development and Management from Sweden's Lund University, and an undergraduate degree in Political Science and International Development from Canada's McGill University. He is a native German speaker and also speaks fluent French.
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