Survey: Digitization of India's Smartphone Market During COVID-19
Overview
Counterpoint's Market Lens service conducted a consumer study on the changing trends of India's smartphone market in 2020 and 2021. It focuses on the consumer's preferences when purchasing current and future smartphones, along with the impact of COVID-19 on the smartphone market. The responses belong to a heterogeneous group in terms of age, gender, monthly income and occupation.
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Author
Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.
