Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, Feb 2024
Overview:
The annual smartphone market shrank 4.4% YoY in 2023, as the macroeconomics headwinds and consumer weakness continued to pressure the industry thought the year. The overall smartphone ASP is expected to increase by 8% YoY in 2024. The uptrend will continue, backed by a better product mix toward higher-end smartphones on top of the 5G spread during the forecast period. In 2024, we expect that most top OEMs will integrate GenAI features into smartphones. GenAI smartphones will require an increased BoM, especially in memory. This report provides the smartphone shipment and ASP forecast by region, brand, and 5G/non-5G for 2023-2027.
Table of Contents:
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Category
Industry
Smartphone
Report Type
Report
Time period
Monthly
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Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
