Smartphone Brands' Associated Value among Indonesia's Young Consumers

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Smartphone Brands' Associated Value among Indonesia's Young Consumers

May 16, 2024

This report summarizes young Indonesians' brand association, purchasing, and consumer behavior towards smartphone brands.

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Author

Febriman Abdillah

Febriman Abdillah is a Senior Research Analyst at Counterpoint Research based in Jakarta, Indonesia. He currently handles Southeast Asia devices and ecosystems. He has over 22+ years' experience in market and consumer research and analytics before joining Counterpoint Research. Febriman holds Master of Science in International Business Administration from Universitas Indonesia and B.Sc in Statistics from Universities Padjadjaran Bandung, Indonesia