US FWA Subscriber Growth Driven by Different Carrier Strategies
Since 2022, 5G FWA has been a driving force behind the growth of the US fixed broadband industry. 5G FWA subscribers have migrated from slower DSL and cable technologies, while also attracting new users to fixed broadband services. This shift in subscriber preference is evident in the net adds growth for 5G FWA, which has significantly outpaced the combined decline of DSL and cable. This indicates that the US fixed broadband market is increasingly reliant on 5G FWA services.
Although FWA subscribers have surpassed the combined growth of other services, the exceptional growth rate has begun to decelerate. In response, operators have implemented various strategies to mitigate the decline in net adds and secure sustained revenue growth in the FWA market.
Table of Contents:
-Executive Summary
-Service Price and Network Coverage are driving the growth of FWA in the US
-T-Mobile’s 5G Network Has Exceptional Coverage and Performance
Although FWA subscribers have surpassed the combined growth of other services, the exceptional growth rate has begun to decelerate. In response, operators have implemented various strategies to mitigate the decline in net adds and secure sustained revenue growth in the FWA market.
Table of Contents:
-Executive Summary
-Service Price and Network Coverage are driving the growth of FWA in the US
-T-Mobile’s 5G Network Has Exceptional Coverage and Performance
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Author
Tina Lu
Tina has extensive consulting and analysis experience across a number of industry sectors including more than 14 years in the technology industry. Before Counterpoint, Tina spent more than 9 years in Nokia working in multiple roles and geographic regions. Tina also worked in brand and product marketing for Bestfoods-Unilever and BGH. Tina holds an MBA degree from the Thunderbird School of Global Management.
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