Smartphone shipments in Latin America (LATAM) Jumped 11.2 YoY, and 5.5% QoQ in Q3 2024. The quarterly shipments were significantly higher than the sales. This is because, in some countries, brands like Samsung and OPPO started increasing their inventories earlier in preparation for the holiday season.
This report analyzes which brands are winning and which are losing in this growing market. How smartphone price segments have evolved and the 5G technology contribution to it. Brazil and Mexico are the most important markets in the region. This report takes a closer look at them. We expect a 5.9% growth in the 2025 smartphone. The report analyzes the macroeconomy and what countries are driving the growth.
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Tina Lu
Tina has extensive consulting and analysis experience across a number of industry sectors including more than 14 years in the technology industry. Before Counterpoint, Tina spent more than 9 years in Nokia working in multiple roles and geographic regions. Tina also worked in brand and product marketing for Bestfoods-Unilever and BGH. Tina holds an MBA degree from the Thunderbird School of Global Management.
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