Overview: India's smartphone market shipments declined by 4% YoY in November 2024. The sale and promotions dried up in November after the end of the festive sale. During the period average selling price (ASP) of smartphones in the Indian market grew 12% YoY, reaching $318. However, the ASP declined MoM due to a market slowdown following the festive sales period.
Online Channel share fell to 36% in Nov 2024, the lowest since Feb 2024. Consumers shifted back to the offline channel as the Festive sale ended.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
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