Overview: The global smartwatch market experienced a 9% year-over-year decline, primarily due to reduced shipments from major brands such as Apple and leading Indian brands. Conversely, Chinese brands like Huawei, Xiaomi, and BBK (Imoo) saw growth. Shipments in the China region increased by 29% year-over-year, while the India and North America (NAM) regions experienced 46% and 16% decline, respectively. Basic smartwatches saw a 26% year-over-year decline, largely driven by a slowdown in the Indian market.
Published Date: February 2025
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Balbir Singh
Balbir Singh is a Global Smartwatch and India Hearables market analyst and consultant, specializing in the evaluation and assessment of leading market players' performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as an Knowledge Management Associate in ZS Associates. He holds a Masters degree in Pharmaceutical Sciences.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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