Defeating Magic with Magic? Big Tech Spotlights AI in Global Sustainability

Dec 10, 2024

Amid the pressing climate change crisis that has rattled the world, the global demand for energy has intensified with the rapid rise of AI. In particular, the development and applications of GenAI technology require extensively more environmental resources, which can be destructive to global sustainability. Big tech companies are jumping into an AI arms race, but are leveraging the same technologies to showcase their environmental commitments due to increasing pressures from regulators, investors and consumers, corporate responsibilities and long-term economic incentives. This report lists the efforts by Big Tech in sustainability using artificial intelligence.

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Author

Wei Sun

Wei is a senior consultant in Counterpoint specializing in Artificial Intelligence. She is also the China founder of Humanity+, an international non-profit organization which advocates the ethical use of emerging technologies. She formerly served as a product manager of Embedded Industrial PC at Advantech. Before that she was an MBA consultant to Nuance Communications where her team successfully developed and launched Nuance’s first B2C voice recognition app on iPhone (later became Siri). Wei’s early years in the industry were spent in IDC’s Massachusetts headquarters and The World Bank’s DC headquarters.