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Smartphone Market declines in January due to seasonality and resurgence of COVID
- The Global Handset market sales and shipments both declined in January 2022. January is usually a low season for the smartphone market. Added to this, was also the effect of the rising COVID-19 wave (Omicron variant) in India and Southeast Asia, which further dampened demand. China was the only major market to register MoM growth driven by Lunar new year sales, but this was not able to offset the decline in other markets
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Category
Industry
Mobile and Telecom
Report Type
Report
Time period
Monthly
Summary
Published
Mar 1, 2022
Author
Varun Mishra
Varun is a Senior Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Emerging Markets. He also tracks Global Refurbished Smartphone market. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelors degree from Coventry University, UK.
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