Ovevriew:
Smartphone Market declines in January due to seasonality and resurgence of COVID
- The Global Handset market sales and shipments both declined in January 2022. January is usually a low season for the smartphone market. Added to this, was also the effect of the rising COVID-19 wave (Omicron variant) in India and Southeast Asia, which further dampened demand. China was the only major market to register MoM growth driven by Lunar new year sales, but this was not able to offset the decline in other markets
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Category
Industry
Smartphone
Report Type
Report
Time period
Monthly
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Author
Varun Mishra
Varun is a Senior Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.
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