Overview:
The MEA smartphone market retreated 3% Year-on-Year (YoY). This is the lowest level since the pandemic. The MEA smartphone market was no exception to the impact of inflationary pressures on consumer demand, even hurting demand during the Easter-Ramadan sale event, early in Q2. However, the MEA market has remained resilient over the last two years to both component shortages in 2021 and to macroeconomic headwinds in 2022, hovering around a quarterly shipment of 40 million units. Consumer desire to upgrade continues to drive the market but will likely be dampened by inflationary pressures through H2.
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Author
Yang Wang
Yang is a Senior Research Analyst at Counterpoint Research, based out of London. Yang has 10 years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, supply chain and macro topics that affect the global technology industry. As a tech analyst he has been quoted extensively by leading financial and media outlets. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.
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