Overview:
MEA smartphone shipments grew 4.3% YoY in 2021, as total volume reached 179 million units. After a strong V-shaped rebound in 2020, pent-up demand is in the rear-view mirror, as the market is operating on the new economic realities of the post-pandemic world.
Smartphone penetration in 2021 reached an all-time high of 64%, a net gain of almost 7% since the pandemic. This shows the region’s migration to smartphones continues and is set to increase further.
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Author
Yang Wang
Yang is a Senior Research Analyst at Counterpoint Research, based out of London. Yang has 10 years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, supply chain and macro topics that affect the global technology industry. As a tech analyst he has been quoted extensively by leading financial and media outlets. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.
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