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Overview:
MEA smartphone shipments grew 4.3% YoY in 2021, as total volume reached 179 million units. After a strong V-shaped rebound in 2020, pent-up demand is in the rear-view mirror, as the market is operating on the new economic realities of the post-pandemic world.
Smartphone penetration in 2021 reached an all-time high of 64%, a net gain of almost 7% since the pandemic. This shows the region’s migration to smartphones continues and is set to increase further.
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Category
Report Type
Report
Summary
Category
Published
Mar 23, 2022
Author
Yang Wang
Yang is a Senior Research Analyst at Counterpoint Research, based out of London. Yang has eight years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, and macro topics that affect the global technology industry like economics, policy and supply chains. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.
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