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Market Monitor I Quarterly Market Detailed Overview Q4 2021
Overview:
The global smartphone market grew 9% QoQ to reach 342 million units in Q4 2021. However, the market declined 6% YoY due to the ongoing global component shortages and COVID-19 restrictions, which continued to disrupt supply chains around the world. India’s smartphone shipments declined 8% YoY to reach over 45 million units in Q4 2021. The decline can be attributed to supply issues that continue to disrupt the smartphone manufacturing ecosystem. China’s smartphone shipments dropped 11% YoY in Q4 2021 to over 83.8 million units. HONOR increased its market share to ~17% to become China’s second-biggest OEM for the first time after becoming an independent company. LATAM’S smartphone shipments grew 9% QoQ in Q4 2021 to reach 34.8 million units. However, the annual growth rate remained flat. Apple shipped 81.5 million units in Q4 2021. In China, Apple emerged as the No. 1 player, capturing almost a quarter of the total market. 5G smartphone shipments increased 35% YoY and 25% QoQ led by Apple. The top five brands contributed ~85% of the total 5G shipments in Q4 2021.
Counterpoint’s Market Monitor - Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.
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Category
Industry
Mobile and Telecom
Report Type
Report
Time period
Quarterly
Summary
Published
Mar 21, 2022
Author
Harmeet Singh Walia
Harmeet works in Counterpoint Research’s India team, where he focuses on smartphone shipment forecasts, extended reality, consumer research and consulting projects. He was previously a consultant, formulating digital transformation & M&A strategies for companies in sectors including TMT and electronic manufacturing. He also has over five years of analyst experience working for the Economist Group and in investment banking. Harmeet holds a finance-focused masters from Warwick Business School.
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