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Transsion Holdings: Ascent of Africa’s Smartphone King
Overview:
Through years of product enhancement and market cultivation, Transsion Holdings enjoys a dominant position in the Africa mobile handset market. Localization initiatives are the greatest asset of the company, which reported robust performances in 2020 despite industry-wide difficulties. Transsion’s brands have a clear path to grow as African economies emerge from the pandemic better positioned than other emerging market countries.
This report provides an overview of Africa’s mobile industry transitions and current environment, and an analysis of Transsion Holding’s competitive strengths and prospects.
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Category
Report Type
Report
Summary
Published
Dec 23, 2020
Author
Yang Wang
Yang is a Senior Research Analyst at Counterpoint Research, based out of London. Yang has eight years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, and macro topics that affect the global technology industry like economics, policy and supply chains. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.
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