Overview:
LATAM smartphone shipments surge 21.9% YoY in Q1 2024. This is the region's third consecutive quarterly rise. Part of the growth was because the sell-in in most markets in Q1 last year had declined to clear inventory. On the other hand, this year, operators and retailers were building inventory for Monther’s Day. All this managed to defy traditional seasonality and showed that the region’s sales channels were confident enough about the demand to build some inventory.
This report analyzes which brands are winning and which are losing in this growing market. How smartphone price segments have evolved and the OS technology contribution to it. Brazil and Mexico are the most important markets in the region. This report takes a closer look at them. We forecast a 10.3% increase in the 2024 smartphone. The report analyzes the macroeconomy and what countries are driving the growth.
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Tina Lu
Tina has extensive consulting and analysis experience across a number of industry sectors including more than 14 years in the technology industry. Before Counterpoint, Tina spent more than 9 years in Nokia working in multiple roles and geographic regions. Tina also worked in brand and product marketing for Bestfoods-Unilever and BGH. Tina holds an MBA degree from the Thunderbird School of Global Management.
