Overview:
China’s smartphone market has continued to decline since 2020 as macroeconomic headwinds weakened consumer sentiment, accumulating inventory. This coupled with intensifying competition in the domestic market is forcing Chinese OEMs to innovate and expand abroad to sustain growth.
The report shows why the LATAM market is an attractive market for Chinese smartphone OEMs and discusses which brands are expected to grow or decline in 2025 in this region.
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Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.
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