Korea Smartwatch Users Have High Satisfaction and Expectation for Convenience
Overview:
The global smartwatch shipments rose 25% YoY, recording great growth in 2019. And despite the sluggish smartphone market due to the COVID-19 pandemic in 2020, the smartwatch market revenues are expected to grow by 9%, by more spend on Apple, Garmin and other higher ASP models with rising need for accurate health-centric models.
With the continuous growth of the smartwatch market expected in the next few years, we conducted a consumer survey of Korean users to find out the purchase history and satisfaction of smartwatches, following the US consumer survey.
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Author
Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.
