Is 2024 the Year Smartphone OEMs Get Serious About Sustainability?

Apr 24, 2024

Overview

Over the last few years, most smartphone OEMs have made commitments to sustainability. But beyond strategies to reduce greenhouse gas emissions from their operations, and specifically looking at device sustainability, things are at best hugely inconsistent, and at worst confusing and even misleading. The problem is that OEMs are in a difficult situation: they want to sell as many new devices as possible for as large a profit as possible. But a sustainable smartphone does not fit naturally into this business model.

This report casts a cynic’s eye over some of the more dubious claims made by OEMs in the last year, and discusses what more the industry needs to do to show it takes sustainability seriously.

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Author

Jan Stryjak

Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s European and Sustainability research. He is a seasoned analyst with over 17 years’ experience in the TMT sector, previously with GSMA Intelligence where he led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone UK and Qualcomm respectively, and started his career with research firm TNS (now Kantar).