Overview:
Sustainability has become a vital part of a smartphone manufacturer’s business model. This is the third in a series of reports that asses the sustainability and circularity credentials of smartphone OEMs, this time focussing on Apple.
In this report, we look into how Apple has upped its sustainability credentials, and where it still needs to improve to become a sustainability leader.
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Jan Stryjak
Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s European and Sustainability research. He is a seasoned analyst with over 17 years’ experience in the TMT sector, previously with GSMA Intelligence where he led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone UK and Qualcomm respectively, and started his career with research firm TNS (now Kantar).
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