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Counterpoint Sustainability Profile - Apple H2 2023
Overview:
Sustainability has become a vital part of a smartphone manufacturer’s business model. This is the third in a series of reports that asses the sustainability and circularity credentials of smartphone OEMs, this time focussing on Apple.
In this report, we look into how Apple has upped its sustainability credentials, and where it still needs to improve to become a sustainability leader.
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Published
Dec 4, 2023
Author
Jan Stryjak
Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s research in Europe. He is a seasoned analyst with over 13 years’ experience in the TMT sector, most recently with GSMA Intelligence where he was responsible for key research deliverables and led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone and Qualcomm, and started his career with research firm TNS (now Kantar).
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