Smartphones and a Circular Economy; creating a sustainable future
Overview:
Given the critical need for action to mitigate the threat of climate change and to reduce the ever-increasing amount of e-waste created by the smartphone industry, there is a growing demand for OEMs to shift to a Circular Economy – a model of production and consumption which involves reusing, repairing, refurbishing and recycling existing materials and products as much as possible.
This report evaluates the top five global smartphone OEMs’ sustainability efforts using parameters that follow the stages of the Circular Economy – production, use and end of life – as well as their overall sustainability vision. It also then discusses what is needed to make circularity a standard business practice, and not just for ESG, CSR or marketing purposes.
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Author
Jan Stryjak
Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s European and Sustainability research. He is a seasoned analyst with over 17 years’ experience in the TMT sector, previously with GSMA Intelligence where he led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone UK and Qualcomm respectively, and started his career with research firm TNS (now Kantar).
Glen Cardoza
Glen Cardoza is a Senior Analyst at Counterpoint Research tracking smartphones and related ecosystems in emerging Asia. He also tracks the global secondary smartphone market. He has done his MBA in marketing and joins Counterpoint after a 7-year stint in core market research including primary quantitative and qualitative research with global players like Nielsen. His expertise lies in the smartphone and automotive sectors
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