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Counterpoint Sustainability Profile – Xiaomi H1 2024
Overview:
Sustainability has become a vital part of a smartphone manufacturer’s business model. This is the fifth in a series of reports that asses the sustainability and circularity credentials of smartphone OEMs, this time focusing on Xiaomi.
In this report, we look into how Xiaomi has recently stepped up its sustainability initiatives in an attempt to catch up to the likes of Apple and Samsung.
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Published
Feb 1, 2024
Author
Jan Stryjak
Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s research in Europe. He is a seasoned analyst with over 13 years’ experience in the TMT sector, most recently with GSMA Intelligence where he was responsible for key research deliverables and led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone and Qualcomm, and started his career with research firm TNS (now Kantar).
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