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Counterpoint Sustainability Profile – Xiaomi H1 2024

Feb 1, 2024

Overview:

Sustainability has become a vital part of a smartphone manufacturer’s business model. This is the fifth in a series of reports that asses the sustainability and circularity credentials of smartphone OEMs, this time focusing on Xiaomi.

In this report, we look into how Xiaomi has recently stepped up its sustainability initiatives in an attempt to catch up to the likes of Apple and Samsung.

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Author

Jan Stryjak

Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s European and Sustainability research. He is a seasoned analyst with over 17 years’ experience in the TMT sector, previously with GSMA Intelligence where he led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone UK and Qualcomm respectively, and started his career with research firm TNS (now Kantar).