Insights into China’s Extended Reality (XR) Market in 2023, Outlook for 2024
Overview:
China's Virtual Reality (VR) market shipments dropped 61% YoY in 2023, marking its most significant downturn in the past five years. Conversely, Augmented Reality (AR) smart glasses shipments in the country surged 64% YoY . What factors drove this contrasting trend in China's VR and AR smart glasses market? Looking ahead, what can we expect? This article aims to provide insights into these developments.
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Author
Flora Tang
Flora is a Senior Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
