Overview: The Indian smartphone market is poised for significant growth in 2025, with a projected 3% YoY increase driven by improving consumer sentiment and government initiatives aimed at reducing unemployment. The ongoing premiumization trend is emerging as a key driver of this growth, reflecting consumers’ aspirations for high-quality, feature-rich devices. This synergy between rising consumer aspirations, innovative product offerings, and competitive pricing is propelling the market toward new milestones, with retail value expected to hit an all-time high. To capitalize on this momentum, brands are likely to strengthen their focus on the premium segment. Additionally, OEMs are expected to launch multiple entry-level models starting with 5G smartphones priced below INR 10,000 in 2025.
Table of Contents:
- India's Smartphone Market Set to Grow in 2025
- Premiumization Trend Accelerates, Driving Retail Value Beyond $50 Billion
- 5G diffusion in the Sub-INR 10,000 Segment
- Affordable Foldables
- Key Buying Factors
- Other Key Trends
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Shubham Singh
Shubham Singh is a Research Analyst at Counterpoint Technology Market Research, based in Noida, specializing in tracking mobile devices and ecosystems. With over four years of expertise in both quantitative and qualitative research, his insights on market trends are widely sought after and quoted by leading media platforms. Shubham brings a sharp analytical perspective to the smartphone sector. He holds a B.Com (Honors) degree and continues to make a significant impact in the ever-evolving world of mobile technology.
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