Overview: The Indian smartphone market is poised for significant growth in 2025, with a projected 3% YoY increase driven by improving consumer sentiment and government initiatives aimed at reducing unemployment. The ongoing premiumization trend is emerging as a key driver of this growth, reflecting consumers’ aspirations for high-quality, feature-rich devices. This synergy between rising consumer aspirations, innovative product offerings, and competitive pricing is propelling the market toward new milestones, with retail value expected to hit an all-time high. To capitalize on this momentum, brands are likely to strengthen their focus on the premium segment. Additionally, OEMs are expected to launch multiple entry-level models starting with 5G smartphones priced below INR 10,000 in 2025.
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