India Festive Season Sale Analysis, 2024

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Dec 10, 2024

Overview:
India smartphone market witnessed 1% YoY growth during Festive season sale in 2024 driven by premium segment, 5G upgrades and easy financing. The overall ASP witnessed 9% YoY growth as the premium segment share reached 24%. Among brands, Motorola was the fastest growing brand with almost 100% growth in its sales. Though Samsung remained on top, it was vivo which showed significant growth among top five brands.

In this report you will find:
•    India smartphone festive sale for last five years
•    India smartphone festive sale by price band and by channel
•    India smartphone festive sale by Brand
•    Discount and offers on online platforms

Published Date: 2024

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Category

Industry

Smartphone

Report Type

Report

Time period

Yearly

Summary

Published

Dec 10, 2024

Contact us

Author

Shilpi Jain

Shilpi is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects.
She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.

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