Global XR (AR & VR Headsets) Model Tracker, Q3 2024
Overview: In Q3 2024, global VR headset shipments declined 4% year-over-year (YoY) and 16% quarter-over-quarter (QoQ) . The YoY decline was primarily caused by a sharp reduction in the tethered VR segment. In contrast, the standalone VR segment recorded 14% YoY growth. Shipments of Meta’s Quest 3 experienced a sequential decline, falling short of expectations. Meanwhile, Apple’s Vision Pro showed a modest recovery following its international launch.
In Q3 2024, the YoY decline in global AR smart glasses shipments widened to over 30%. The primary driver of this decline was weak sales of waveguide-based products, which saw a YoY drop, largely due to sluggish performance from INMO’s glasses. The market's underperformance this quarter was in line with our expectations, as we had previously warned of potential weakened demand in this segment during our last report update.
For detailed data on the performances of key OEMs and key models in the global AR/VR market in Q3 2024, please refer to the full report.
Table of Contents:
- Time period: Q1 2020 to Q3 2024 with quarterly granularity
- By brand (40+) and models (100+) Shipments Volume
- By region: Global
- Specification and prices (35+)
- Price bands
- Chipsets Company
- Chipset Models
- Display Size
- Display Type
- Internal memory
- RAM
- Wi-Fi Type
- FOV
- Color VST
- 26+ other specifications
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Category
Industry
Emerging technologies
Report Type
Report
Time period
Quarterly
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Author
Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.
Flora Tang
Flora is a Senior Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
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