Global XR (AR & VR Headsets) Market Forecast, December 2024 Update
Overview: This report includes three forecast scenarios for the outlook of the global AR/VR market development: the base scenario, the conservative scenario, and the positive scenario. This approach aims to comprehensively showcase the potential drivers and inhibitors in the growth of the global AR/VR market.
In this report update, we have adjusted shipment forecast for the global VR headset market downward compared to our previous report. The reduction in 2024 is primarily due to a downward adjustment in shipment forecasts for Meta, the largest player in the global VR market, driven by the lower-than-expected sales performance of the Quest 3 series. For 2025, the market forecast has been revised down to reflect a 2% YoY growth for three key reasons. Regarding the AR smart glasses market, in this report, We have revised our shipment forecast for the global AR smart glasses market, adjusting down for 2024, but up for 2025 and 2026. The reduction in our forecast for 2024 is primarily attributed to the weaker-than-expected performance of the global AR smart glasses market during the first nine months of 2024.
For the latest forecast on short-term and longer-term market performance, key market players, and the key assumptions behind our adjustments compared to the previous version, please refer to the full report.
Table of Contents:
- Definitions
- Short-term forecast (2024-2026F) : VR OEMs and assumptions
- Short-term forecast (2024-2026F) : AR OEMs and assumptions
- Short-term forecast (2024-2026F) : Segments
- Short-term forecast (2024-2026F) : Regions
- Long-term forecast (2024-2030F) : VR market development and assumptions
- Long-term forecast (2024-2030F) : AR market development and assumptions
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Category
Industry
Emerging technologies
Report Type
Report
Time period
Quarterly
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Author
Flora Tang
Flora is a Senior Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
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