Overview:
The Q1 2024 global tablet market reached similar levels to the previous year-ago quarter, dropping by only 1% YoY. Although Q4 2023 underperformed compared to the historical shipment highs during the holiday period, Q1 2024 shows a return to form, projecting a better outlook for the rest of the 2024 year. While market leaders like Apple continue their hiatus of new model releases in favor of a Q2 release, other OEMs saw updates to popular models such as Samsung's 'Galaxy Active 5' getting a refresh in the quarter, extending the lingering interest for new tablets. Despite the setbacks, with Apple's entrance in Q2 and subsequent releases from other OEMs, prospects for 2024 look optimistic.
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Author
Kevin Lee
Kevin Lee is a Research Associate at Counterpoint Technology Market Research, based in Seoul, South Korea. He is a part of the market trends and emerging tech team at Counterpoint, focusing primarily on the tablet market. Kevin holds an undergraduate degree in international studies from Kyung Hee University.
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