Global Smart Devices ODM Industry Whitepaper 2022 (Chinese Simplified)
Overview:
In 2021, as the world's major economies increase their efforts to popularize the COVID-19 vaccines, the world entered the post-COVID-19 period. In the post-COVID-19 era, while global manufacturing is recovering, it has experienced severe shortages of key components, mainly due to the severe imbalanced FOPDI (Forecast, Order, Production, Delivery, and Inventory) caused by force majeure such as the pandemic. 2021 was also a challenging year for the smart devices industry, and leading ODMs faced various challenges and pressures. With the global 5G network development, the smart devices in the 5G era will accelerate the extension. The Internet of Things trend will become more and more prominent. The three major sectors of smart devices (Smartphones, Notebooks and Tablets), related wearable products, and the future smart home and smart travel will all rapidly enter consumers' daily lives. For ODMs, the rapid expansion of smart devices brings enormous market potential. Leading ODM manufacturers have R&D and design, supply chain management and manufacturing capabilities, and the continuity of cooperation with leading brands in the smartphone field. Both have tremendous advantages and are the preferred partners for brand manufacturers to expand in new smart device sectors. Huaqin, Longcheer and Wingtech have made strategic moves into emerging fields such as smartwatches, smart speakers, and TWS headphones. The revenue capacity of the three major manufacturers' ODM/IDH business has also been continuously improved.
This report will specifically analyze the industry status and future development trends of the seven core areas of global smart device ODMs - smartphones, tablets, notebooks, smartwatches, TWS headsets, smart speakers and AR/VR hardware.
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Author
Ivan Lam
Ivan is a Senior Research Analyst at Counterpoint Research, based in Hong Kong. Ivan has more than 10 years of experience with a major focus on mobile and network devices. He had spent years in southeast Asia markets associated with business development, brand management, and channel management. Besides the expertise in Southeast Asia, he’s also well connected with ODM and OEM sectors. Prior to joining Counterpoint Research, Ivan served TCL Communications, KaiOS Technology Inc., Wiko Mobile, mainly leading business development, Go-to-Market, and strategic planning. Ivan holds a Master's degree in Business Administration from Hong Kong University of Science and Technology.
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