Overview: The report aims to understand the awareness and adoption of Gen AI technology at the consumer level. The survey examines the usage of Gen AI applications, access by smartphones and association. We further study the willingness to buy a Gen AI smartphone and the inclination to pay for Gen AI services. By gathering this data across multiple countries, the survey provides valuable insights to guide strategic decisions of smartphone OEMs, and component suppliers to better understand the consumer mindset and monetization opportunities.
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