Critical Role of Smartphone Build Quality in Purchase Decisions
Overview: Smartphones have become a ubiquitous phenomenon in recent years. The heightened reliance on smartphones has raised the bar for the quality, longevity, and reliability of these devices across various environments. Consequently, manufacturers face increasing pressure to meet these demanding criteria and deliver devices that can withstand the rigors of daily use while maintaining peak performance. Smartphone brands are also becoming cognizant of the rising consumer dependence on smartphones for day-to-day activities. Hence, with a consumer-centric approach, they are also focusing a lot on the build quality with innovations ranging from materials to manufacturing and testing process to deliver strong devices which are able to withstand the rigors through its lifecycle.
Table of Contents:
• The Importance of Product Quality in Smartphones
• OPPO: Setting High Benchmark for Product Quality Testing
• OPPO: Setting High Benchmark for Product Quality Testing
• OPPO’s Superior Build Quality Can Help Reduce Smartphone Ownership Cost
• Conclusion
Published Date: November 2024
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Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.
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