Apple's iPhone 6 immediately rose to the top of the list during September despite the fact that it was only available after September 19th. The iPhone 6 narrowly beat Samsung's Galaxy 5 with just a 17% difference in sales numbers.
Samsung's Galaxy S5 has been the first runner up consistently for over 5 months. It was almost about to beat the year old iPhone 5S but then this month, the iPhone 6 has come storming in. It will be hard to change the downward trend of the Galaxy S5 as the price is already quite moderate compared to the price erosion curve of previous models like the Galaxy S4 and S3. Samsung's Note III and Galaxy S4 are also int eh top 10 list. But it Apple which has the most.
Xiaomi has two models in the top 10 list, the Mi 3 and Redmi Note. The long time bestseller Redmi 1S is just outside the list as it has proved to be a hit in its newly entered markets such as India. With the Mi 4 slowly growing in volume it looks like Xiaomi has enough fuel to last till the year end of 2014.
Motorola's Moto G has entered the top 10 list for the first time as it has been a bestseller in every major Emerging Market. It is close to the end of its life cycle. So it will be interesting to see if its successors will have similar popularity.
Just outside the top 10 is the LG G3 which has been the hero for LG helping it return to profitability in the third quarter of 2014. Huawei's Honor 6 and P7 are also contenders as well as the Galaxy S5 mini.
| Rank | Brand | Model | Category |
|---|---|---|---|
| 1 | Apple | iPhone 6 | smartphone |
| 2 | Samsung | Galaxy S5 | smartphone |
| 3 | Apple | iPhone 5S | smartphone |
| 4 | Samsung | Note 3 | smartphone |
| 5 | Apple | iPhone 6 Plus | smartphone |
| 6 | Xiaomi | Mi 3 | smartphone |
| 7 | Samsung | Galaxy S4 | smartphone |
| 8 | Xiaomi | Redmi Note | smartphone |
| 9 | Apple | iPhone 5C | smartphone |
| 10 | Motorola | Moto G | smartphone |
(table source: Monthly Market Pulse September 2014)
* Mobile Phone sales only (not shipments). Tablets, PCs, dongles, fixed wireless devices not included. All regional or minor hardware variations included in each model.
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Background:
Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high tech industry.
Author
Tom Kang
Tom is an expert in the telecoms industry with 14 years of experience. He provides practical advice for the short term goals of clients as well as insights for long term vision. Previously he was a celebrated world renowned analyst at Strategy Analytics. He first introduced value share and profit share. He also created the Smartphone Strategies service and headed the research growing it to become the largest service in the company. Tom also worked for LG Electronics within the Mobile Communications Company in various roles.
