Apple’s iPhone 5S is now the bestselling phone of the month
In just 10 days of release Apple’s iPhone 5S became the bestselling phone in September. The Galaxy S4 came down from its reign of several months as it lost the position by a whisker. The Apple iPhone 5C also came in at fourth place.But Samsung’s line up was strong overall as 6 models were in the top 10 and 12 models were in the top 20. Samsung’s hit products were also all across the different product segments. The Galaxy S 4, Galaxy S 3, Galaxy 3 mini, Galaxy S Duos and Galaxy Note II were all selling in different price points. Samsung’s products took 60% of the top 20 list and 50% of the top 100 list. Samsung currently has the best balanced product portfolio in the industry.
Going into October the Note III was doing extremely well and with only 5 days of sales in September it already entered the top 10 list. So sales should be robust even though it may not be able to climb to the top and challenge Apple’s iPhone 5S in the holiday season.
Although the top 10 list was dominated by Apple and Samsung. In the top 20 Nokia and Huawei also listed their smartphones. Huawei's Ascend P6 and Nokia's Lumia 520 was in the top 20 during September.
We expect the iPhone 5S to continue to be the bestselling model throughout the year but the new Note III will be the challenger with the Galaxy S4 also maintaining volumes as prices fall.
| Rank | Brand | Model |
|---|---|---|
| 1 | Apple | iPhone 5S |
| 2 | Samsung | Galaxy S4 |
| 3 | Apple | iPhone 5 |
| 4 | Apple | iPhone 5C |
| 5 | Samsung | Galaxy S III |
| 6 | Samsung | Note II |
| 7 | Samsung | Galaxy S III mini |
| 8 | Samsung | Galaxy S 4 mini |
| 9 | Samsung | Galaxy Note III |
| 10 | Samsung | Galaxy S Duos |
(table source: Monthly Market Pulse September 2013)
* All regional or minor hardware variations included in each model.
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Background:
Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high tech industry.
Author
Tom Kang
Tom is an expert in the telecoms industry with 14 years of experience. He provides practical advice for the short term goals of clients as well as insights for long term vision. Previously he was a celebrated world renowned analyst at Strategy Analytics. He first introduced value share and profit share. He also created the Smartphone Strategies service and headed the research growing it to become the largest service in the company. Tom also worked for LG Electronics within the Mobile Communications Company in various roles.
