MySmartPrice.com x Counterpoint Research – Festive Buying Report 2023
PDF | 55 pages
Published date: September 2023
Overview
We are glad to have partnered with MySmartPrice in bringing you insights into the dynamic world of consumer electronics shopping during this time of year. India’s festive season brings about a remarkable shift in consumer behavior, with electronics taking center stage.
Through this collaborative effort, we have harnessed the power of data and consumer sentiment, thanks to MySmartPrice’s unwavering support and access to their vast repository of insights.
With a comprehensive survey featuring 12,499 respondents and enriched by the experiences of over 15 million monthly active shoppers, we have unearthed the driving forces behind consumers’ choices during this vibrant period.
From the significance of discounts to the latest trends in smartphones, laptops, tablets, and home appliances, our research has illuminated the path for brands and businesses seeking to meet the evolving demands of festive shoppers.
Together, we celebrate the spirit of the season and the economic vitality it brings to our nation, making this partnership a true reflection of the power of shared insights.
Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
