Samsung launched its first AI smartphone, the S24, in January last year. Apple introduced initial AI features — known as Apple Intelligence — in October, followed by an integration of Siri with OpenAI’s ChatGPT in December.
Apple currently holds the largest share of the US smartphone market, at around 53 per cent of shipments in the quarter to the end of September, compared with Samsung’s 23 per cent, according to Counterpoint Research.
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