• AI content rendering was the big highlight of the NVIDIA announcements at CES 2025. The ability of AI to render realistic visuals allows for a reduction in development time and fewer visual idiosyncrasies that may ruin the gamers’ immersive experience.

• DLSS 4 and Reflex 2 technologies push the visual impressiveness further by reducing lag and lowering latency so the controls within the game can be as seamless as possible without sacrificing visuals.

• Project G-Assist has the potential to help diversify the PC gaming demographic as well as eliminate some of the frustrations every generation of gamer faces.
  

At CES 2025, NVIDIA had an impressive number of demos featuring the RTX 50 series with the all-new Blackwell architecture. From content creation and hardware optimization to consumer support, NVIDIA offered many new features targeting the gaming community which has been losing limelight due to the rise of robotics and AI. This lineup of demos breathed new excitement into the gaming community with several of its new feature launches.

NVIDIA Zorah Tech Demo: AI-enhanced Real-time Rendering Powered by RTX 50 Series GPU

NVIDIA showcased its Zorah tech, which highlights the capabilities of the new GeForce RTX 50-series GPUs, demonstrating how AI can be leveraged in real-time graphics rendering. It uses a powerful combination of Unreal Engine 5, RTX Neural Shaders, and the DLSS transformer model. This technology will also reduce production time as developers can focus on the geometry to create scenes, and the GenAI on the GPU can essentially ‘fill in the gaps’ with realistic details. Until now, this was done manually, but with the new AI-powered rendering, the development of games is expected to be reduced.

NVIDIA DLSS 4 Multi Frame Generation for GeForce RTX 50 Series Graphics Cards

DLSS 4 improvements were NVIDIA's highlights at CES 2025 for multi-frame generation, where AI will generate three frames for every rendered frame. Cutting down the rendering time improves the end experience for the user while also cutting down developer time in manually rendering every frame. The NVIDIA team consistently keeps an eye to ensure optimal performance across games being developed. The goal is to help eliminate patches that need to happen post launch.

NVIDIA ACE Autonomous Game Characters: Your New AI Teammates

NVIDIA ACE brings AI content to games, allowing characters to be able to perceive, plan and act like human players. It is being integrated into Krafton’s PUBG: Battlegrounds and InZOI, a life simulation game. AI development in games further pushes the boundaries to achieve the goal most gamers are looking for – a fully immersive experience that starts from a story without plot holes and follows a logical sequence. Together with GenAI by NPC, other characters enable a complete immersive effect for game storylines.

NVIDIA G-Assist: AI-Powered Gaming Assistant Demo

NVIDIA also unveiled Project G-Assist, an AI-powered virtual assistant for GeForce RTX users. It is a chatbot that also has control capabilities, from offering real-time tips and walkthroughs to even adjusting game settings based on user needs. This assistant can eliminate some of the frustrations of both beginner and advanced gamers without taking the gamer out of the immersion of gameplay. G-Assist will be accessible through the NVIDIA app starting February 2025.

NVIDIA Reflex 2 Frame Warp: Low Latency for Competitive Edge in Gaming

NVIDIA Reflex 2 technology is to improve the sensitivity within the game and lower the latency by up to 75% for in-game reactions. This is similar to the technology that is being used in VR headsets to limit motion sickness and ‘blank space’ seen when players go outside of the developed setting. This Reflex 2 will also be released with backwards compatibility on certain games to ensure the controls of the game do not hinder the visual performance.

Analyst Takeaways

• Immersion is the buzzword for gaming, and NVIDIA has utilized AI in hardware and software development to help gamers get immersed into the story, be it through realistic graphics or characters reacting to choices made in the game.

• The prices of these GPUs were a pleasant surprise in the consumer segment. People were speculating a significant price bump from the RTX 40 series, but the price remained roughly the same, and in some cases lower than its predecessor.

  

• The availability of these GPUs will make or break the initial success of the RTX 50 series launch in the consumer segment. There is demand for these GPUs, but the initial launch has proven that it will be difficult for the average consumer to get their hands on these units due to low inventory.