• This year, industry leaders like LG, Samsung, Hisense, TP-Link and Lenovo unveiled smart device portfolios promising to elevate personalized AI-based features, and enhanced displays that cater to both tech enthusiasts and everyday consumers.

• Many world firsts in displays were unveiled at the event. These included the world’s first 5K2K OLED gaming monitor and the world’s first transparent OLED TV from LG, the world’s first 27” Micro-OLED display from Samsung, and the world’s first AI PC with a rollable display from Lenovo.

• AI integration is progressively transforming the smart home and consumer electronics market by offering personalized experiences and enhancing security, convenience and overall user engagement.

From rollable PCs and AI-powered door locks to immersive TVs and revolutionary gaming monitors, CES 2025 has once again set the stage for technological innovations in smart home devices and consumer electronics. This year, industry leaders like LG, Samsung, Hisense, TP-Link and Lenovo unveiled smart device portfolios promising to elevate personalized AI-based features, and enhanced displays that cater to both tech enthusiasts and everyday consumers.

We list below the key takeaways on the smart home and consumer electronics advancements showcased at CES 2025 before diving into detailed analyses:

Key Takeaways

• Advancements in display technology, such as transparent OLEDs, flexible screens and QD-Mini LEDs, will initially target mainstream markets like TVs, monitors and tablets with enhanced screen resolution, aesthetics and productivity. As these features become more refined and affordable, their adoption will expand in emerging smart home applications like security cameras, smart locks and door systems, driven by a focus on improved picture quality and cost-effectiveness.

• AI integration is progressively transforming the smart home and consumer electronics market by offering personalized experiences and enhancing security, convenience and overall user engagement. As AI technology continues to advance, its widespread adoption across a broader range of products will lead to smarter, more user-friendly devices, making everyday life more efficient and connected.

• As AI and sensor technologies improve, assistance robots and robotic cleaners will play an increasingly integral role in smart homes to provide seamless and hands-free assistance. Advanced AI can optimize the performance of these devices to use energy more efficiently, reducing the overall energy consumption of the household.

• The inclusion of enhanced interactive features will provide users with a more intuitive and seamless way to interact with their TVs, making it easier to navigate menus, control smart home devices and access content, enhancing the overall user experience. By offering premium affordable TVs, the companies aim to attract a broader range of consumers who desire high-quality display technology without the premium cost.

• The new laptops and tablets are aimed at boosting productivity with features like AI enhancements, improved processors and versatile form factors. The introduction of rollable displays in laptops will raise consumer expectations for high-performance, feature-rich devices that offer both portability and functionality.

Key Launches at CES 2025 in Smart Living, Consumer Tech Space

1. LG introduces latest AI innovations in gaming monitors, TVs

a. World’s first 5K2K OLED gaming monitor

• The newly launched UltraGear GX9 series features a 42-inch monitor with 900R curvature and 5K2K resolution, allowing it to switch to a flat display.

• The 45GX990A model of the GX9 series offers a 21:9 aspect ratio and runs on LG webOS, providing a stunning 0.03 ms response time for a fully immersive gaming experience.

• It supports dual modes to customize resolution and aspect ratio, as well as to adjust refresh rates and picture size.

• The other two models – 45GX950A and 39GX90SA – have an 800R curvature and a 21:9 aspect ratio with display sizes of 45 inches and 39 inches respectively.

• The newly launched GX9 series seems to focus on providing an immersive experience with a natural and expansive field of view with high-resolution curved display panels and customizable settings for both gaming and general use.

Source: LG Newsroom

2. World’s first transparent OLED TV

• LG has collaborated with Kartell to unveil SIGNATURE OLED T, a groundbreaking 77-inch transparent TV that allows users to see through the screen. This model features LG’s wireless technology and is powered by the Alpha 11 AI processor.

• It has a 120Hz variable refresh rate and an always-on-display feature which allows users to showcase art.

• It also includes a T-bar option for displaying real-time alerts along the bottom of the screen. Besides, it has been honored with the CES 2024 Innovation Award for its standout wireless and transparent UHD display feature.

• LG’s transparent OLED TV sets a new benchmark in the industry, differentiating itself from traditional TVs and attracting tech enthusiasts and early adopters. The transparent feature unfolds new possibilities for creative installations, such as using the TV as a digital art display or an information ticker in public spaces.

Source: LG Newsroom

2. CES 2025 Innovation Award Winners from Samsung

a. Samsung enhances interactive capabilities for its latest TV lineup

• Samsung has unveiled the Vision AI feature, now integrated into its newly launched TV lineup, which includes Neo QLED, OLED, QLED and lifestyle series models.

• Vision AI introduces a click-to-search option that provides details about the content shown on the screen, along with tailored recommendations. It can also deliver users real-time language translations with subtitles.

• Another key feature of Vision AI is the "Pet and Family Care" mode where the TV acts as a monitoring system to detect any unusual activities in the environment while adjusting to ambient room conditions using connected devices. With more interactive capabilities, users are likely to spend more time engaging with their TVs, whether it's through voice commands, gesture controls, or integrated apps.

• Additional features include transforming the television into a luxurious art display and dynamically customizing the audio and visual quality. Samsung elevates TV usage beyond typical applications by prioritizing personalized use cases like recommendations and family care.

Source: Samsung Newsroom

b. Smart robot Ballie reemerges with enhanced features following debut in 2020

• Ballie is an AI-driven robot that acts as a personal assistant, smart home controller or fitness partner. It runs on Samsung’s Tizen OS and features LiDAR sensors that measure distances between objects. It also includes a 1080p projector, a new feature added since its launch, that enables movie display and video calls by projecting onto nearby walls.

• Set to debut in 2025, this compact robot can be operated through voice commands, a chat box, or foot taps. It features a 4K front camera and a 2K rear camera to enable users to monitor pets and control other home devices. Samsung also plans to include Ballie in its subscription club, making it affordable for a diverse population.

• Samsung aims to elevate the standards for personalized home robots by going beyond standard tasks and emphasizing customized interactions with both humans and pets. Ballie's new capabilities, including projecting content on walls and acting as a home security camera, expand its potential applications within the home.

Source: Samsung Newsroom

c. A premium range of TVs with Eclipsa audio sound system

• The new Neo QLED 8K QN990F stands as the flagship model, equipped with an NQ8 AI Gen3 processor that supports upscaling up to 8K quality and uses AI to enhance color and sound effects.

• The model has the world’s first 27” Micro-OLED display, which comes with a 240Hz refresh rate, making it ideal for gaming while minimizing power consumption.

• Samsung also announced Eclipsa Audio, a new 3D audio technology developed in partnership with Google. This technology will be integrated into Samsung’s latest TV and soundbar lineups, establishing a new standard for TV audio systems that surpasses Dolby Atmos.

• The open-source nature of Eclipsa Audio allows content creators to design dynamic, immersive audio experiences, which can be seamlessly played back on Samsung TVs. This will create new possibilities for innovative content creation.

Source: Samsung Newsroom

3. Hisense Debuts Two New TVs Featuring Cutting-edge Technologies

• The first launch – TriChroma LED TV – features a 116-inch MiniLED display incorporating RGB Local Dimming Technology, achieving up to 97% of the BT.2020 color space.

• The second launch – 136MX MicroLED TV – is the first consumer MicroLED TV available.

• Both models are powered by the Hi-View AI Engine X chipset, which delivers real-time frame optimization, AI-driven brightness and seamless visual transitions for an immersive experience.

• These developments will raise consumer expectations, encouraging a shift toward high-quality home entertainment options and boosting demand in the premium television market.

Source: Hisense Newsroom

4. TCL’s New QD-LED TV and Tablets

a. ‘Affordable premium’ MiniOLED TV

• TCL has introduced the QM6K series which utilizes the company’s advanced QD-MiniLED technology by providing improved brightness, enhanced light efficiency and superior backlight control for enhanced picture quality.

• A 144Hz native refresh rate and up to 288Hz VRR in the Game Accelerator mode appeal to gamers, ensuring smoother visuals and reduced lag.

• It features voice control using Google TV, Dolby Vision Filmmaker Mode, and a sleek design without bezels for a contemporary look.

• TCL’s “affordable premium” MiniOLED TV represents a significant step towards making advanced display technology more accessible to a wider audience.

Source: TCL Newsroom

b. Next-Gen display tech in new tablet

• The TCL NXTPAPER 11 Plus is an AI-powered tablet featuring the TCL NXTPAPER 4.0 technology, also unveiled at CES 2025. This technology enhances user comfort by offering a paper-like display while also improving clarity and sharpness.
  
• It includes an 11.5-inch 2.2K display with a 120Hz refresh rate and a brightness of 550 nits. With a focus on providing personalized AI-based comfort modes, TCL is redefining the benchmark for display technology in the tablet market.
  
• The tablet includes AI functionalities such as Smart Eye Comfort Mode, Personalized Eye Comfort Mode, Smart Voice Memo, AI Subtitles and Smart Translator, enhancing user interaction and convenience.

Source: TCL Newsroom

5. Lenovo Launches Cutting-edge Laptops and Tablets

a. World’s first AI PC with rollable display

• The ThinkBook Plus Gen 6 Rollable AI PC offers a vertical expansion mode that enlarges the OLED display by 50%, with just one button press. This larger display can act as a secondary workspace, minimizing the need for an external monitor.

• The device features Intel Core Ultra processors and Intel Thunderbolt 4 graphics, along with Intel Wi-Fi 7 connectivity. Other features include a 20Hz OLED display with 400 nits brightness and a full 100% DCI-P3 color accuracy.

• It comes with an inbuilt Copilot+ for AI capabilities and a 66Whr battery capacity.

• The rollable display technology allows the laptop to expand from a 14-inch screen to a 16.7-inch screen, providing more workspace in a compact form. This innovative design sets a new standard for portable computing.

Source: Lenovo Newsroom

2. New line of tablets launched, to be available before H1 2025

• Lenovo’s Yoga Tab Plus tablet features Qualcomm’s Snapdragon 8 Gen 3 processor, 16GB of RAM and a robust 10,200mAh battery. It has Harman Kardon speakers that include four woofers and two tweeters. This tablet is equipped with advanced AI features such as live translations and writing assistance.

• With an impressive 8.8-inch display and 12GB of LPDDR5x RAM, the Lenovo Legion Tab is engineered for ultimate gaming performance. Its 6,550mAh battery and a refresh rate of 144Hz guarantee smooth and immersive gameplay.

• Lenovo’s Idea Tab Pro is a 12.7-inch LCD powered by MediaTek’s Dimensity 8300 processor, claimed to have 60% better performance than its predecessor. It comes with 8GB RAM, 10,200mAh battery capacity and JBL speakers supported by Dolby Atmos sound technology. The matte version offers a paper-like display with anti-glare protection, catering to users who prioritize both style and functionality.

• The budget-friendly Lenovo Tab comes with a 10.1-inch display, MediaTek’s Helio G85 processor, 4GB of RAM and 5,100mAh battery capacity. Besides, it comes with Wi-Fi 5 and Bluetooth 5.3 connectivity, setting a new standard for affordable tablets.

Source: Lenovo Newsroom (Lenovo Idea Tab Pro)

6. Other Major Launches

a. Razer announces thinnest gaming laptop

• The Razer Blade 16 is an ultra-slim gaming laptop with a profile of 0.59 inches equipped with the latest NVIDIA GeForce RTX 50 GPU and AMD Ryzen AI 9 processors, providing the QHD+ 240Hz OLED display with high-performing AI and graphic capabilities.

• It offers a 0.2 ms response time, along with a memory speed of 8000 MHz LPDDR5X. Other features include Copilot+, Cocreator for image creation, live translations for international content via Live Captions, and enhanced Windows Studio Effects to elevate presentations.

Source: Razer Newsroom

b. TP-Link launches AI-based smart home devices

• Tapo PalmKey AI-powered Smart Door Lock features contactless palm vein scanning alongside traditional fingerprint and keypad password options, as well as third-party integrations. It also includes an ultra-wide 2K camera.

• Outdoor Wi-Fi security camera Tapo C6165D features 4K resolution, dual lenses and an IP66 rating for water and dust resistance. It incorporates AI technology for false alert identification and allows for storage options in SD, NVR and the cloud.

• Tapo RV70 Pro Ultra is an AI-enabled robot vacuum and mop that offers sustainable cleaning with an impressive 18000Pa suction power. Its AI technology allows for the detection of stains and obstacles, facilitating tailored cleaning approaches.

• Aiming to enhance AI integration across various devices, TP-Link is working towards improving the security device’s profile while ensuring functionality and ease of use.

  

Source: TP-Link Newsroom

c. Home fire safety brand Kidde has partnered with Amazon for its Ring technology to integrate smoke detectors, a smart smoke alarm and a combination alarm. Ring also introduces 2k video resolution for its smart cams, Floodlight Cam Pro and Spotlight Cam Pro.

d. The Baseus S1 Pro security camera, powered by solar energy, features a dual-camera system with 3K resolution and allows zooming up to 8x. It comes with a built-in 16GB storage capacity, which can be expanded to 16TB.

e. ASUS has introduced ROG Rapture GT-BE19000AI, which stands out as the first gaming router utilizing AI technology. It features a tri-core processing setup comprising an NPU, CPU and MCU to optimize processing power. This router minimizes energy usage by switching to the MCU mode when not in use and transitioning to the high-performance mode during active sessions. Besides, it features an AI gaming booster, an ad and tracker blocker and a network scanning tool.

Source: ASUS Newsroom

f. Dreame has introduced the X50 Ultra vacuum robot, designed to ascend stairs up to 4.2 cm high, or 6 cm for a two-step staircase. It supports voice command control and leverages AI to determine the most effective cleaning strategies.

Source: ASUS Newsroom

g. For managing smart home systems wirelessly, Aqara has launched three new touchscreen controllers – Panel Hub S1 Plus, Touchscreen Dial V1 and Touchscreen Switch S100 US – which can be installed in the place of traditional switches. These devices integrate touch controls along with Zigbee hub functionality and Matter compatibility, allowing Aqara to monitor devices connected to the controllers through the app.

h. Soliddd has unveiled the first smart glasses for patients with vision impairment due to macular degeneration. The smart glasses feature Soliddd’s innovative lens arrays, which look like a fly’s eye, allowing them to display multiple distinct images to the undamaged regions of the retina.

Conclusion

CES 2025 has offered a look into a technology-driven future that merges advanced innovation with practical uses. The products on display highlighted a clear trend toward improved resolution, connectivity and personalized experiences. The consumer electronics and smart home markets are set to transform swiftly by adopting AI, high-resolution screens and energy-saving solutions.

As these technologies enter regular use, they will transform comfort, efficiency and entertainment in our everyday lives. 2025 will be a year for consumers and industries to become AI-ready.