CES 2025: Automotive to Smart Home Innovations on Day 2

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Jan 9, 2025

The second day of CES 2025 was just as hectic and eventful as the previous one. Sharing our quick takes:

1. Automotive Tech: Honda’s Futuristic 0 SUV and EV Prototypes

Source: Counterpoint Research

Honda showcased a prototype of its futuristic 0 SUV, part of the innovative 0 Series and set for production in 2026. The vehicle will feature Honda’s Asimo operating system, with capabilities such as Level 3 automated driving.

Our takeaway: Honda’s unveiling of a 0 SUV prototype and other EVs reflects its resolve to lead in automotive technology. The integration of the Asimo OS and advanced autonomous driving features highlights the company’s focus on delivering cutting-edge, AI-driven automotive experiences.

2. Solar-powered EV: Aptera’s Solar Vehicle

Source: Aptera Motors

Aptera showcased a solar-powered electric vehicle capable of 40 miles of daily driving on solar energy alone. It is optimized for efficiency with a lightweight design and advanced materials.

Our takeaway: Aptera’s solar-powered electric vehicle offers a unique approach to sustainable transportation by relying on solar energy for daily driving needs. The vehicle’s design, optimized for efficiency and reduced weight, positions it as a potential alternative to traditional and plug-in electric vehicles, contributing to the diversification of renewable energy solutions in the automotive sector.

3. Gaming: Lenovo’s Legion Go S

Source: Lenovo

Lenovo revealed the Legion Go S, a gaming handheld offering options for SteamOS and Windows 11. This device, featuring an 8-inch display and AMD chipsets, supports high-resolution gaming and is optimized for the Steam ecosystem.

Our takeaway: Lenovo’s Legion Go S represents the growing convergence of PC and console gaming. By providing flexibility in operating systems and robust hardware, Lenovo is catering to a diverse gaming audience seeking high-performance portable gaming solutions.

4. Robotics: Humanoids and AI Companions


Source: Interested Engineering

CES 2025 showcased a range of robots, from humanoids to AI-powered companions. Notable mentions include Mirokai, the “first social general-purpose robot”, and RCA’s Nipper, an AI-driven robotic dog that doubles as a security system.

Our takeaway: The diversity of robots at CES highlights the expanding role of AI in everyday life, from personal companions to functional security devices. The emphasis on social interaction and utility in robotics indicates a future where AI companions will become more integrated into human environments.

5. Smart Home Innovations: Samsung’s Integrated Ecosystem

Source: Samsung

Samsung’s SmartThings platform demonstrated advanced home automation capabilities. Key innovations include AI-driven energy savings, pet tracking with SmartTag, and an AI-powered bespoke washer-dryer that simplifies laundry management.

Our takeaway: Samsung’s advancements in smart home technology illustrate a trend toward creating a more responsive and intuitive living environment. The integration of AI in daily household tasks marks a shift towards smarter, more autonomous home management systems.

6. Smart Home Robotics: Dreame and Roborock’s Robovacs

Source: Roborock

Dreame’s X50 Ultra and Roborock’s Saros Z70 robovacs were highlights, incorporating innovative features, including abilities to navigate steps and pick up items, respectively.

Our takeaway: The competition in smart home robotics is intensifying, with manufacturers focusing on enhancing the versatility and autonomy of robovacs. These advancements suggest a future where household robots become more capable of handling complex tasks independently.

7. AI-powered PCs: Asus’ Ubiquitous AI Vision

Source: Asus

Asus unveiled a range of AI-enhanced laptops, desktops and mini-PCs. The Zenbook A14, ExpertBook B5 and ExpertCenter B900 Series exemplify Asus’ commitment to integrating AI for improved productivity and sustainability.

Our takeaway: Asus’ focus on ubiquitous AI across its product lineup highlights the increasing demand for AI-driven enhancements in personal computing. These developments are set to redefine user experiences in both consumer and professional contexts.

Summary

Published

Jan 9, 2025

Author

Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

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