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Overview

Global mobile phone shipments reached 436 million units globally in Q1 2019 with a YoY decline of 12%.
Global smartphone shipments reached 341 million units in Q1 2018 with 6% annual decline.
The global smartphone market showed no sign of recovery in Q1 2019. The rate of decline accelerated, due to inventory corrections by some brands and the production halt during Chinese New Year. Another reason for the decline is lengthening replacement cycles, especially in the premium segment. The replacement rate for iPhones is close to 36 months, while the replacement rate for premium Android devices is closing in on 30 months. This can be attributed to the higher quality of devices, increasing average selling prices (ASP), and the lack of innovation suffic

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