For 2026, the overall notebook PC display market is expected to decline 5% YoY as memory cost inflation persists. However, enterprise refresh activity, software upgrades and AI enablement are expected to help sustain some demand momentum.

Within the advanced notebook display category, shipments are forecast to decline 1% YoY in 2026. MiniLED notebook displays are expected to fall 43% YoY as model rationalization and cost pressures limit adoption, while OLED notebook displays are projected to grow 33% YoY. OLED growth will be driven largely by Apple’s adoption of OLED technology in next-generation MacBook Pro models, which is expected to accelerate OLED penetration across IT form factors and reinforce the transition toward premium, high-performance displays.

Advanced Notebook PC Display Shipments, 2025 - 2026F

Associate Director David Naranjo said, “After a strong 2025 driven by inventory pull-forward and enterprise upgrades, the notebook display market is entering a normalization phase in 2026 as memory cost inflation pressures OEM configurations and pricing. However, OLED continues to gain momentum, particularly with Apple’s expected adoption in MacBook Pro models. This shift toward OLED reflects OEMs’ desire to prioritize differentiation through performance, power efficiency and form factor innovation, even as overall volumes moderate. Over the long term, we expect OLED to take share from both LCD and MiniLED in premium notebook segments.”

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