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Japan Smartphone Market: Replacement Demand May Strengthen in 2026 as “Two-Year Return” Program Reaches Maturity
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October 28, 2025

Author

Steve Lee

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Steve is a research analyst at Counterpoint Research, specializing in the Japanese smartphone market. He leads comprehensive analysis by integrating carrier-level promotions, weekly and monthly sell-through data, and regulatory changes to provide an accurate, real-time view of market dynamics. His expertise lies in identifying trends across operators and devices, helping clients navigate Japan’s unique mobile ecosystem. In addition to his work on Japan, he also contributes to research on the global TV market.