Consumer Research
Our consumer research studies are conducted to understand complex consumer behaviors across dynamic handset markets.
The aim of this primary research is to highlight key factors influencing buyer behaviors.
Data is collected through online semi-structured and in-person interviews and from our partner platforms to build detailed views on smartphone OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics.
Latest Research
- Blog / PR
- / Jan 3, 2024
- / Team Counterpoint
![Survey 77 Percent of Smart Device Users in India Consider Chipsets Highly Important in Shaping Experience](https://www.counterpointresearch.com/wp-content/uploads/2024/01/Survey-77-Percent-of-Smart-Device-Users-in-India-Consider-Chipsets-Highly-Important-in-Shaping-Experience-2.png)
- Blog / PR
- / Oct 5, 2023
- / Team Counterpoint
- Blog / PR
- / Jan 13, 2023
- / Anshika Jain
Our Consumer Research Products
Our Opinion Leaders in Consumer Research
![](https://www.counterpointresearch.com/wp-content/uploads/2022/01/Peter_Richardson.jpg)
Peter Richardson
Vice President
![](https://www.counterpointresearch.com/wp-content/uploads/2017/06/6.png)
Tarun Pathak
Resesarch Director
![](https://www.counterpointresearch.com/wp-content/uploads/2022/06/sujin.jpg)
Sujeong Lim
Associate Director
![](https://www.counterpointresearch.com/wp-content/uploads/2022/06/park.jpg)
Jene Park
Senior Analyst
![](https://www.counterpointresearch.com/wp-content/uploads/2022/06/New-Doc-2020-01-09-12.47.06_1-1-150x150-1.jpg)
Arushi Chawla
Senior Analyst
Our Opinion Leaders in Consumer Research
![](https://www.counterpointresearch.com/wp-content/uploads/2024/01/Peter-Richardson.png)
Peter Richardson
Vice President of Research
![](https://www.counterpointresearch.com/wp-content/uploads/2022/06/6.png)
Tarun Pathak
Research Director
![](https://www.counterpointresearch.com/wp-content/uploads/2022/06/sujin.jpg)
Sujeong Lim
Associate Director
![](https://www.counterpointresearch.com/wp-content/uploads/2022/06/park.jpg)
Jene Park
Senior Analyst
![](https://www.counterpointresearch.com/wp-content/uploads/2022/06/New-Doc-2020-01-09-12.47.06_1-1-150x150-1.jpg)
Arushi Chawla
Senior Analyst